Extended shelf-edge labels the ticket to retail sales
the many advances in technology and a massive shift in consumer behaviour, shoppers are more likely to be influenced at the shelf-edge than ever before. Retailers who run a comprehensive multi-channel strategy are discovering shoppers still rely on shelf-edge labels and store promotion signage to help them make purchasing decisions.
Importantly, shoppers are expecting consistency across all channels. This means shelf-edge labels are vital as most purchasing is still done in the store, even for retailers with an online presence. SignIQ has entered into a strategic alliance with SKUvantage to give retailers an even better way to provide shelf-edge labels that will attract more customers and make the most of every shopping visit.
“Our new partnership with SKUvantage allows us to provide the most comprehensive retail tickets in Australia,” says Edward Breese, CEO of SignIQ Pty Ltd.
“We’ve been very impressed with their ability to construct rich product content, images and photography originally used in digital online marketing and now also used to produce attractive retail POS ticketing. It’s a natural alliance for us to work closely with them to enhance our strategic retail ticketing system,” says Breese.
Extended shelf edge labels allow retailers to provide more information to shoppers to help them make better purchasing decisions. In an era of information overload, clear, concise tickets can be the difference between more purchases – especially impulse purchases – and a customer walking out of the store in frustration.
SKUvantage CEO, Daniel Roberts, agrees.
“We know larger shelf-edge labels convince shoppers to buy more because they have better information at hand,” says Roberts.
“When you can provide selling copy, key specifications, ratings, customer reviews, QR codes and cross selling information on a ticket, the shopper knows they’re making an informed decision,” continues Roberts.
“With SignIQ technology and SKUvantage data, key messages can be easily printed in a store and communicated to customers. This can be particularly important for large products where manipulating the item to read the packaging is cumbersome, or for a large basket shopping missions where reading every label would be time consuming.”
Extended shelf-edge labelling has been used effectively throughout the USA, Europe and Australia improving the in-store experience and increasing profit margins. If you would like more information about how your store can benefit from an improved shopping experience for your customers, please contact us.