background image

How Store Signage Improves the Value of Each Shopping Cart

Exhaustive research coming from the USA shows the average shopper purchases less than one percent of products available on grocery store shelves. The detailed study was conducted over a one-year period and included 32 million American shoppers at nearly 10,000 grocery stores. A key finding that no two shopping carts are ever the same presents an opportunity for retailers.

The study titled Engaging the Selective Shopper: Why Today’s Consumers Expect  Personalization was conducted by Catalina, a retail media company. Advising that “traditional one-size-fits-all marketing tactics are not resonating with today’s selective and unique shopper,” The research suggests three goals retailers should adopt to reach the highly selective modern shopper:

  1. Drive repeat purchases
  2. Retain customer loyalty
  3. Increase the value of each shopping cart

In order to achieve these goals, retailers must find the shopper who can be influenced, a relatively small number of customers according to the research.

Traditional promotions aren’t effective

Interestingly, promotions and advertising meant to appeal to the general public aren’t that effective. Comparing a major retailer’s holiday weekend shopping circular with the circular from the following week showed very little difference in shopper behaviour.

  • 66% per cent of all shopping baskets didn’t include a single item of the 1,172 advertised for the holiday weekend
  • 74% of shopping baskets didn’t include a single item advertised during a normal week

Shoppers treat every aisle in the grocery store much the same being almost equally selective regardless of the department. What’s more, age and income seem to have little affect on shopper selectivity. The fact is, shoppers are expecting a personalised shopping experience and they’re often making their own decisions through online research while in the store.

Influencing the selective shopper

If a retailer wants to increase the value of each shopping basket, they must provide information to the shopper researching online. This can be through a website or an app. Importantly, the information must be the same information shown on the shelf-edge ticket. Shoppers can also be influenced by providing additional information on the shelf label to encourage them to purchase. This can be done with cross-promotional tickets, special offers for loyalty card holders, or additional product information.

Modern shoppers are spoiled for choice but they’re mostly not taking advantage of the many products on the shelf. Even when they’re shopping for holidays or special events, their habits remain largely the same. If a retailer wants to increase the value of each shopping basket, they must align their online and in-store communications to influence the selective shopper.

If you’d like help creating shelf-edge labels and promotional signs that can influence the selective shopper, get in touch with us.

Managed Print Services

Managed Print Services

SignIQ really is the all inclusive in store promotion service providers. SignIQ does not stop at simply providing the perfect solution for generating signage they can also fit out your stores with managed printing services and have solutions to suit any scale of business

Contact us
SignIQ Software

At the heart of the SignIQ solution is our ground breaking software. Used by over 6500 store across Australia and New Zealand. Cloud or Desktop the choice is yours.

Contact us
Data Enrichment

Add depth to the content of your signage with 3rd party data provided by SignIQ such as consumer star ratings, energy efficiency and reviews.

Contact us
Large Format Printing

Large format printing is a breeze with SignIQ at your side. Managed print services are not for everyone and that is why SignIQ can provide large format prints.

Contact us
Merchandising Services

Continuing the all inclusive services theme SignIQ can provide you with professional merchandisers to create a brand experience which look professional and exciting.

Contact us
Advanced Reporting

SignIQ is a connected system, it can enable you to monitor all in-store ticketing activity. In addition to this SignIQ can provide advanced reporting on your sales .

Contact us
SignIQ License

Our software is Licensed for use at a location letting you use it on as many devices in that location as you want.

Contact us

SignIQ Used by Major Retails accross Australia & New Zealand