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Why Retail Ticketing is More Important Than Ever

The shift in shopper behaviour is undisputed. More people are using mobile devices to assist them in making purchases. While concern has been expressed about showrooming and its ability erode sales for traditional retail, new data suggests just the opposite is true. But as consumers turn to mobile technology for help, your store displays and shelf-edge labels are more important than ever.

Shoppers still purchasing in stores

In our last post, we shared information from the 2013 Online Retailer Conference saying by next year, more than 50% of all retail sales will have an element of online attached to it. A Retail Touchpoints white paper reports 77% of this mobile activity results in store purchases. That’s right; people are researching when they use their mobile devices for shopping activity but still purchasing in a physical store. While this is great news for bricks and mortar retailers, it does put pressure on them in other ways.

The 5 Steps to Personalizing the In-Store Experience: Revamping the In-Store Environment with Merchandising and POP Displays paper recommends creating a customised in-store experience for shoppers.

Updated displays and interactive in-store technology help to make the research online/buy in-store theory a reality.

Brand experience influences mobile shoppers

Consumers are looking for consistency throughout their shopping experience with a particular brand. Your promotions and tickets must complement the online environment or your shoppers may be confused about where they’re shopping. Furthermore, your signs should entice informed shoppers into making the purchase. For this to happen, they’ll need to be attractive and informational at the same time.

The report also advises retailers use a good mix of today’s growing assortment of display options. Handwritten signs no longer influence purchases to any degree of success. Options to consider include:

  • Electronic shelf edge labels (ESL)
  • POP displays
  • Store fixtures
  • Interactive kiosks

Importantly, modern signs and display options can help to give shoppers a complete picture of your organisation and help to build trust. According to the Retail Touchpoints paper, “Many of these choices provide a window into other sales channels, such as the Internet and social media, allowing shoppers to access outside resources while in-store.”

What this means for retailers

Despite a lingering concern that consumers are abandoning traditional retail outlets to buy online, most online shopping activity results in an in-store purchases. Consumers are looking for a seamless shopping experience and expect physical stores to be an extension of their online research. Signs and tickets must be developed as part of an overall marketing strategy to build trust with the modern shopper.

If you would like more information about a retail ticketing services, we’d love to speak with you.

Managed Print Services

Managed Print Services

SignIQ really is the all inclusive in store promotion service providers. SignIQ does not stop at simply providing the perfect solution for generating signage they can also fit out your stores with managed printing services and have solutions to suit any scale of business

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SignIQ Software

At the heart of the SignIQ solution is our ground breaking software. Used by over 6500 store across Australia and New Zealand. Cloud or Desktop the choice is yours.

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Data Enrichment

Add depth to the content of your signage with 3rd party data provided by SignIQ such as consumer star ratings, energy efficiency and reviews.

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Large Format Printing

Large format printing is a breeze with SignIQ at your side. Managed print services are not for everyone and that is why SignIQ can provide large format prints.

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Merchandising Services

Continuing the all inclusive services theme SignIQ can provide you with professional merchandisers to create a brand experience which look professional and exciting.

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Advanced Reporting

SignIQ is a connected system, it can enable you to monitor all in-store ticketing activity. In addition to this SignIQ can provide advanced reporting on your sales .

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SignIQ License

Our software is Licensed for use at a location letting you use it on as many devices in that location as you want.

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