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What’s a Good Retailer Like You Doing in a Mess Like This?

It’s easy to assume pricing compliance issues are the work of careless retailers. But anyone that’s spent more than five minutes running a retail operation knows the complexities surrounding ticketing means even the best retailers can fall prey to breaches of the consumer act. When you’re dealing with large franchise networks, the opportunity to get it wrong when you’re doing everything right is intensified.

Why does this happen when your average store manager is living and breathing the minutiae of the rules and regulations defined by consumer protection agencies?  Creating a single ticket requires data from multiple store systems - POS, head office Excel spreadsheets, text files, website, Access, inventory and marketing systems to name some of the usual suspects. The issue applies to promotional signage as well as shelf-edge ticketing.

Ticketing wastage common

In the Optimizing In-Store Merchandising report from RIS, retailers admitted to wastage.

 “In addition to lost sales another problem that arises through inaccurate in-store merchandising efforts is waste, which we define as over shopping of product, over printing of material, and cost of shipping materials that can’t be used in some stores.”


What we know is, on average, 40% of promotional ticketing is wasted when produced at the head office. If the marketing department has no knowledge of what’s being printed in the store or if promotions are being printed incorrectly, the losses start to mount very quickly. When the tickets are produced in store, the wastage is reduced to almost nothing. But ad-hoc ticketing at the store level has its own problems. This is a key opportunity for erosion in your pricing compliance.

Brand trust issues

What about brand trust? In this example, a coffee drink is being advertised as a “Healthy Kids Snack”. Smart money says plenty of parents and health professionals wouldn’t agree with coffee as a healthy eating habit for children.  This doesn’t address the issue of brand compliance but plenty of violations in promoting the store brand occur in ticketing every single day.

Easing the pain of ticketing

While retailers are under pressure to return a profit, they’re also grappling with increasingly complex store system. How can a good ticketing strategy make life easier for retailers who are already managing a lot of disparate processes and systems? A ticketing service is able to: 

  • Reduce costs
  • Eliminate ticketing wastage
  • Improve brand image
  • Simplify operations
  • Increase sales
  • Ensure brand compliance across the network

What this means for retailers

When done properly, your ticketing system can even fill in the gaps of ticketing knowledge due to employee turnover. Most importantly, it can give your marketing department valuable information about whether store promotions are being implemented effectively. Store managers can operate with confidence knowing their tickets and promotions are correct regardless of the number of systems required to obtain the information needed.

If you would like more information about implementing a strategic ticketing service, give us a call. Our staff can give you terrific examples of how we’ve helped retailers all over Australia and New Zealand reduce waste and improve compliance.

Managed Print Services

Managed Print Services

SignIQ really is the all inclusive in store promotion service providers. SignIQ does not stop at simply providing the perfect solution for generating signage they can also fit out your stores with managed printing services and have solutions to suit any scale of business

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SignIQ Software

At the heart of the SignIQ solution is our ground breaking software. Used by over 6500 store across Australia and New Zealand. Cloud or Desktop the choice is yours.

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Data Enrichment

Add depth to the content of your signage with 3rd party data provided by SignIQ such as consumer star ratings, energy efficiency and reviews.

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Large Format Printing

Large format printing is a breeze with SignIQ at your side. Managed print services are not for everyone and that is why SignIQ can provide large format prints.

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Merchandising Services

Continuing the all inclusive services theme SignIQ can provide you with professional merchandisers to create a brand experience which look professional and exciting.

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Advanced Reporting

SignIQ is a connected system, it can enable you to monitor all in-store ticketing activity. In addition to this SignIQ can provide advanced reporting on your sales .

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Our software is Licensed for use at a location letting you use it on as many devices in that location as you want.

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