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Are your retail tickets really as good as you think?

There’s never been a more competitive time in retail. Advances in technology and a seismic shift in consumer behaviour have some pundits predicting the end of bricks and mortar. But that particular theory doesn’t take into account the pleasure humans derive from the shopping experience. The fact remains many people prefer to see and feel merchandise. “Go shopping” remains a top recreational activity for both sexes. So how do retailers remain relevant in the face of changing tides?

Customer information lacking in retail

According to a survey from Motorola Solutions, one of the big reasons shoppers buy online is because they believe they find better information. The shopper is frustrated because modern sales assistants don’t have the information needed to help make intelligent buying decisions. The Motorola report suggested a good solution would be to equip staff on the sales floor with mobile technologies such as smart phones and tablets to better assist the consumer. But there’s an even better way.

Promotional signage to the rescue

For as much as the consumer thinks they need more information, what they really want is help making decisions. Putting an educational spin on your promotional signage is an ideal way to inform the consumer and assist the shop floor assistants. Something as simple as a product comparison chart goes a long way to giving the shopper the information they need. For products in consumer electronics, a customer might not even know what product is compatible with the technology they have installed at home. (If you’ve ever bought a modem/router, you’ll know what we’re talking about.)

Continuity and consistency

 The other advantage to putting an informational spin on your ticket is the ability to put your brand stamp on each sign. The shopper will make a decision about the information you supplied. They will remember a professionally designed sign or ticket. Your corporate branding will be part of that memory. 

What does this mean for retailers?

Consumers still want to make an informed decision. Whether it’s a large purchase or an impulsive buy, the retailer has the opportunity to empower the shopper through signage. Consider how something as basic as nutritional information on a ticket can encourage cross-selling. Your customer may have come in for milk but a ticket suggesting healthy cereal could easily provoke another sale.

If you’d like more ideas about how you can increase shop floor sales, we’d love to hear from you. We have all kinds of ideas on how your promotional signage and shelf-edge ticketing can give you competitive advantage.

Managed Print Services

Managed Print Services

SignIQ really is the all inclusive in store promotion service providers. SignIQ does not stop at simply providing the perfect solution for generating signage they can also fit out your stores with managed printing services and have solutions to suit any scale of business

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SignIQ Software

At the heart of the SignIQ solution is our ground breaking software. Used by over 6500 store across Australia and New Zealand. Cloud or Desktop the choice is yours.

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Data Enrichment

Add depth to the content of your signage with 3rd party data provided by SignIQ such as consumer star ratings, energy efficiency and reviews.

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Large Format Printing

Large format printing is a breeze with SignIQ at your side. Managed print services are not for everyone and that is why SignIQ can provide large format prints.

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Merchandising Services

Continuing the all inclusive services theme SignIQ can provide you with professional merchandisers to create a brand experience which look professional and exciting.

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Advanced Reporting

SignIQ is a connected system, it can enable you to monitor all in-store ticketing activity. In addition to this SignIQ can provide advanced reporting on your sales .

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SignIQ License

Our software is Licensed for use at a location letting you use it on as many devices in that location as you want.

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SignIQ Used by Major Retails accross Australia & New Zealand