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Why the Modern Shopper Needs Better Retail Tickets

Consumers are spoiled for choice when it comes to getting information to make purchasing decisions. Online shopping and social media have created the perfect storm for shoppers to find information and get word of mouth recommendations. Traditional bricks and mortar retailers have worried they won’t be able to accommodate the tech-savvy shopper. The latest shopper study from Point of Purchase Advertising International (POPAI)  should put all those concerns to rest.

The POPAI 2012 Shopper Engagement Study shows the majority of purchasing decisions occur in the store. What’s most surprising is the rate for in-store decisions has climbed from 70% in 1995 to a whopping 76% in 2012. Despite mobile technology, social networking and 24-hour e-commerce shopping, it turns out people are waiting until they get into the store to make the final decision about what they’re going to buy. And that’s why ticketing has never been so important.

Attracting the modern shopper

A fascinating result of this survey is that modern shoppers are intentionally not planning their purchases in advance. It’s also interesting to note modern shoppers are making less impulse purchases. This tells us they’re depending on data they find in the store to help them make selections. They’re walking into retail organisations expecting to make the decision at the shelf. But it’s increasingly difficult to lump shoppers into one category, especially when it comes to fast-moving consumer goods like groceries.

Modern shopper profiles

The POPAI study identified four modern shopper categories, each with different attitudes and behaviours towards purchasing. Retailers that understand these segments can create effective in-store promotions to encourage them to purchase.

The 4 modern shopper types

  • Time Stressed – looking for a fast shopping experience
  • Explorer – expecting to be inspired
  • Trip Planner – organised before leaving the house
  • Bargain Hunter – purchases on price

If 76% of modern shoppers are expecting to make purchasing decisions at the shelf, this presents a massive opportunity to influence decisions with promotional signage and shelf-edge ticketing. Creating tickets that will appeal to each of these different segments is the key to maximising the amount each shopper spends in the store.

Find out more

If you would like further information about how to make your ticketing appeal to the modern shopper, contact us and we’ll be happy to share our experiences with you.

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Managed Print Services

SignIQ really is the all inclusive in store promotion service providers. SignIQ does not stop at simply providing the perfect solution for generating signage they can also fit out your stores with managed printing services and have solutions to suit any scale of business

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At the heart of the SignIQ solution is our ground breaking software. Used by over 6500 store across Australia and New Zealand. Cloud or Desktop the choice is yours.

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Add depth to the content of your signage with 3rd party data provided by SignIQ such as consumer star ratings, energy efficiency and reviews.

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Continuing the all inclusive services theme SignIQ can provide you with professional merchandisers to create a brand experience which look professional and exciting.

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SignIQ is a connected system, it can enable you to monitor all in-store ticketing activity. In addition to this SignIQ can provide advanced reporting on your sales .

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